Cookie Policy
What they are, why we use them, and how to control them. Cookies keep the site working and keep it free through advertising — and you stay in control of the non-essential ones.
Last updated: June 2026
- 1. What are cookies and similar technologies
- 2. Why we use them
- 3. Categories of cookies we use
- 4. Examples of advertising cookies
- 5. Third-party and advertising cookies
- 6. Personalised vs non-personalised ads
- 7. Your consent (EEA, UK, Switzerland)
- 8. How to manage cookies in your browser
- 9. Do Not Track
- 10. Changes and more information
1. What are cookies and similar technologies
Cookies are small text files placed on your device when you visit a website. Similar technologies — including local storage, pixels (web beacons) and software development kits — work in comparable ways. Together they let a site remember actions and preferences and help measure and serve advertising. Cookies can be “first-party” (set by us) or “third-party” (set by our partners), and “session” (deleted when you close the browser) or “persistent” (kept for a set time).
2. Why we use them
We use these technologies to keep the site secure and functioning, to remember preferences such as your language and your consent choices, to understand usage in aggregate, and — through our advertising partners — to show the ads that keep SnapSave free.
3. Categories of cookies we use
| Category | What it does | Set by | Typical duration |
|---|---|---|---|
| Strictly necessary | Security, load balancing and core functionality | SnapSave | Session – 1 year |
| Preferences | Remember choices such as language and consent | SnapSave | Up to 1 year |
| Analytics | Measure traffic and usage in aggregate | Analytics provider | Up to 2 years |
| Advertising | Serve ads and, where permitted, personalise and measure them | Google AdSense & partners | Up to 2 years |
4. Examples of advertising cookies
| Example identifier | Provider | Purpose |
|---|---|---|
| __gads / __gpi | Ad delivery, frequency capping and measurement | |
| IDE / DSID | Google (DoubleClick) | Ad personalisation and conversion measurement |
| test_cookie | Check whether the browser supports cookies | |
| NID / ANID | Preferences and ad-related functions |
Exact cookies may vary; this list is illustrative of the advertising cookies a Google-served site commonly sets.
5. Third-party and advertising cookies
Some cookies are set by third parties, most importantly our advertising partner Google AdSense and the vendors it works with. These serve ads and, where permitted, personalise them and measure their performance.
- Google and its partners use cookies to serve ads based on your prior visits to this and other sites.
- Learn how Google uses information from sites that use its services: policies.google.com/technologies/partner-sites.
- Opt out via Google Ad Settings, aboutads.info/choices and youronlinechoices.eu.
6. Personalised vs non-personalised ads
Where you consent (or where the law allows), you may see personalised ads based on cookie data. Where you do not consent — for example in the EEA, UK and Switzerland — ads may still be shown on a non-personalised basis, which relies on contextual information rather than your profile.
7. Your consent (EEA, UK, Switzerland)
Where the law requires it, we ask for your consent before setting non-essential (analytics and advertising) cookies, using a consent banner. Strictly necessary cookies do not require consent. You can change or withdraw your consent at any time via the banner’s settings, and your choice is itself remembered with a preference cookie.
8. How to manage cookies in your browser
You can block or delete cookies in your browser settings at any time:
9. Do Not Track
Because there is no agreed industry standard for “Do Not Track” signals, we manage choices through the consent banner and the opt-out tools above; where required by law we honour recognised opt-out preference signals.
10. Changes and more information
We may update this Cookie Policy as our cookies or the law change; the latest version is always on this page. For how we handle personal data more generally, see our Privacy Policy.